Google Analytics is among the best things since chopped up bread. Imagine if, though, that loaf of bread could be observed by you through the plastic material wrap but could only reach a few morsels due to the fact you couldn’t find out the twist-tie? The folks at PhotoShelter have unlocked the secrets of Google Analytics – for the first time that we know of – with their free eBook explaining how to increase the GA tools available.
While the PS guide was written after weeks of research, and comes after on their leading role in search engine optimization for this content they host for photographers, the various tools, and explanations are translated to most anyone using GA easily. 50 pages of content altogether Almost, spread across 3 files that comprise the e-Book, they break down and explain, in easy to comprehend terms, how to maximize Google’s free analytics tool. PhotoShelter CEO Allen Murabayashi is doing some free webinars about their initiatives and results. How do you get the free Google Analytics for Photographers e-Book? Click and get into your e-mail address here. I promise it’ll be worth it! What’s Google Analytics?
Giving birth is never pain-free; furthermore, it’s messy. Lots of the startups surely won’t make it. On the other hand, for web content publishers and average Web surfers, it’s a heady time. We’re going to have a smorgasbord of choice laid at our foot. And given the purchase price points of online services these full times, many will be low priced or free. Regardless of which companies make it, content publishers, and content consumers will be better off.
We’ll end up with powerful new RSS services that we can barely conceive of today, because they are still a glimmer in some entrepreneur’s eye. We will use them for marketing and PR. And the real way we gain access to and consume online information will be revolutionized. In lots of ways I find the RSS more exciting than the blog phenomenon. I think RSS has even more business potential.
And so far we’ve only seen the end of the iceberg of what RSS can do. In an earlier post I clarify why RSS is so fascinating and why it’s about a lot more than simply reading feeds in feed readers. On Thursday I offered a presentation on RSS to the Independent Practitioners Group here in Cleveland, Ohio.
- Princess cut
- The ability to change key system configurations
- Will Xavy continue to run in the background gracefully
- Strategic investment
- Non-Specialized Firm Model
- Extraction of Thai medicinal herbs
- Having a bias for insiders. Recommendation: hire more outside people
- Whether an component of control (such as they required specific working hours)
I was bowled over by the enthusiastic curiosity about RSS by this band of marketing and PR professionals. RSS is not likely to replace email soon anytime. Nonetheless it has tremendous potential from a marketing perspective. Every marketing professional must be familiar with what RSS can do. Before RSS becomes more broadly followed, though, two things shall have to improve.
First, we have to eliminate the technical lingo obfuscating RSS. For example, if you want to lure newbies to get one of these give food to, you can’t do it very well through a web link that says “Syndicate this site.” I remember how baffled I had been once I experienced that phrase first. Why, I thought, would I want to syndicate someone’s site? Just what was I being expected to do by “syndicating” someone’s site? That which was in it for me? RSS adoption will move faster once we all figure out how to use vocabulary that conveys the advantages of RSS to the user.
Second, we have to broaden our knowledge of what RSS can be used for. RSS is approximately a lot more than getting burned-out attempting to consume super-human quantities of RSS feeds through feedreaders. I personally find reading content through today’s aggregators a marginal appeal. Yes, Each day I use aggregators –.
I utilize them for my business research and also to see what’s new on my favorite blog sites. I use the online services, especially Bloglines, which for me is the best of these. The biggest benefit that I get out of the RSS online services is in fact their search engines and alerts. I go to Bloglines to discover who’s linking to my site as well as for research purposes.
Same applies to Technorati. But to do my reading, I much prefer to visit specific sites themselves. Dry strings of text message one after another in a feedreader windowpane don’t do a thing for me. I love to see the content what sort of writer desired it offered. Visiting the site is part of the whole user experience. The real business advantage of RSS should come when more large companies and small businesses discover how to leverage RSS for marketing and business communications purposes.
